The best real estate opportunities come in the most unconventional ways and when you least expect them! This isn’t just a real estate thing, this is my motto in life!
Ok… Let me explain.
Real estate has changed more in the past 10 years than in the previous 100, which is exactly why I like to do the complete opposite of what every other agent does.
Warren Buffet once famously said, “when they zig, I zag, and vice versa.” I spend every minute of my real estate business doing just that, because being different is what gives my clients the results they hire me for.
Hey, I’m Aaron Peterson and I like to sing a different a tune. In other words, I take on a very unconventional approach to real estate!
My past experiences in hospitality and my music career have taught me some great life lessons that I now utilize for an unfair edge over my competition.
As a previous rockstar it was my job to get the ATTENTION of our audience and fans. Do you know how many musicians like me are trying to make moves in music?
The only way we did that was because we were doing it differently than all the bands fighting for those cool opportunities.
In real estate it’s the same thing.
The best deals aren’t on the MLS… they tend to come off market. This is why I don’t wait for something to come on the market for my clients, I find it through creative marketing strategies.
I don’t just list a property for sale, I create an event out of it and generate so much attention on my listings that they stick out like a sore thumb.
My “different” approach to real estate gets my clients the results they hire me for.
ALRIGHT, LET’S BACK UP A SEC. SO FROM ROCK STAR TO REAL ESTATE?
Yea, I already know what you’re thinking, so let me explain. My band and I were just about to break out into the scene and then life hit me…
The moment I laid my eyes on my daughter I gave it all up and changed courses. I knew that a life out on the road away from my growing family wouldn’t bring us happiness. Of course, I miss my rockstar days, but they don’t compare to being a rockstar Dad and Husband.
I believe life happens for a reason. I did go from rock star to real estate, but my approach hasn’t changed a bit. My process is still the same.
HOW DO I MAKE THIS LISTING UNLIKE THE REST?
HOW DO I FIND THAT ONE DEAL FOR MY BUYER THAT DOESN’T CURRENTLY EXIST?
I stand out. My approach to marketing is what separates me from the rest. What can I say, being creative keeps things interesting and gives my clients the successful experience they need!
So, if you are looking to rock it out on your next real estate decision, don’t choose the status quo. Let me rock it for you!